About the Ambassador Program
We created Bluebird in the spirit of those unforgettable days spent outside with our friends. Today, we’re launching a program to spotlight people who share our values and enthusiasm for those bluebird days.
Our ambassadors pursue their passions with zeal and integrity. Whether that’s skiing or fishing or environmental activism, they jump headfirst into the world around them. They inspire us and our community. We are proud and honored to support their desire to make a positive mark on the world.
A Personal Note about our First Ambassador -- Ry
About ten years ago I was fortunate enough to meet Ry while working for his dad at an environmental consulting firm called Sustainable Futures Australia. Peter, Ry’s father, is an inspiration to our environmental ethic and the way we operate as a company. While working for him in Byron Bay, I learned what hard work and passion look like from a man who has spent his life protecting the world we inhabit and instilling that spirit in others. It was invigorating and I’ll never forget Peter and his partner Eshana’s approach and enthusiasm for sustainable causes.
Peter put a guitar and a surfboard in Ry’s hands about the time he started walking and the rest is history. Ry grew up in one of the best surf towns in the world called Angourie, Australia and quickly became an accomplished musician and surfer. When I met Ry, it was clear that he was wise beyond his years and that his thirst for life was endless. We drove up and down the coast of Australia in Ry’s old van, chasing waves, and eating inordinate amounts of potato chips. (Sidenote: I was so bad at paddling out at that time, Ry made up a song called “Getting Out the Back with Shacks” that he would sing while I was flailing to get outside the breaking waves in big surf.)
Nowadays, Ry calls California home and is spending time in Europe collaborating with some amazing musicians on a couple new projects. You can see an awesome example of his latest musical collaboration on his ambassador page.
So, we’re launching the ambassador program with Ry. We do it with an overwhelming sense of gratitude to him and his family, and hope that every ambassador can inspire us the way he has.